The blurb: “Social media has become an increasingly vital tool for the armed forces in the 21st Century.
“Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative and as an instrument in the proliferation of cyber warfare”.
The SMi PR group held its 6th Annual Social Media Within the Defence and Military Sector in the Holiday Inn, Bloomsbury. Their programme:
- to present the latest concepts and ideas on how to enhance the outreach of the military in the digital sphere,
- the integration of social media activities within the whole spectrum of operations conducted by the military both at home and abroad,
- to hear from some of the leading voices of social media within the industry and NATO and allied militaries,
- to focus on the effects of social media on and off the battlefield through training and application,
- to learn from the commercial sector on how to create an effective social media strategy,
- to learn from the military about how they are utilizing digital media channels to project their activities to a wider audience,
- to discover how social media is intertwining with other aspects of warfare to create a multi-levelled war zone both in the real world and the virtual one
- and to discover how popular social media brands operate with militaries in a defence environment.
The only named sponsor: Thales, the French multinational company that designs and builds electrical systems and provides services for the aerospace, defence, ground transportation and security market.